Reddit will shutdown Dubsmash in February 2022

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With TikTok so popular, it’s no surprise to see other companies trying to jump on the bandwagon with services similar to it. In the case of Reddit, in December 2020, they announced that they would acquire Dubsmash, a TikTok competitor in the hope that they could link it to its platform.

At that time, the app will continue to exist separately from Reddit, but that won’t be the case. In an announcement from Reddit, in February 2022, Dubsmash will be shutting down. It will no longer be available from the app stores it was available on, and the app will also stop working.

However, that doesn’t mean Reddit is giving up on its ambitions for a TikTok competitor. Instead, they’ll take Dubsmash and integrate its features into the Reddit app itself. According to Reddit, “Since joining, the Dubsmash team has worked to integrate their innovative video creation tools into Reddit – with the goal of enabling Reddit creators to express themselves in authentic and authoritative ways for our communities.”

This means that instead of users using Dubsmash as a standalone app, they will now need to use the Reddit app if they want to continue using its features. It makes sense in a way that it will attract users to the Reddit platform if they are not already there. Reddit also announced a bunch of new features and exclusive Reddit Lenses that users can look forward to.

failed to general. Read more on Reddit and Tiktok. Source: redditinc

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